By David Meade
Main Street Williamston is sponsoring a Branding and Marketing Workshop for the Town of Williamston on Tuesday and Wednesday, April 29 and 30.
The “branding charette” is the biggest project yet for Williamston’s new Main Street Program and input from the two day session will be used to develop an “image” that will be key in Williamston’s future revitalization efforts.
“The workshop endeavors to capture the identity of Williamston through graphic design elements and the entire community is invited to be a part of the process,” said Main Street Williamston Executive Director Caroline Alex.
“A key element of successful economic development is understanding a community’s unique identity and how to market those character-defining assets,” Alex said. “This workshop is intended to help us better understand what makes Williamston unique and how to celebrate those things through graphic design collateral such as logos, taglines, wayfinding signage, web sites, banners, advertisements, etc.”